THE IDEA IS
BRAND SMART SIMPLE STRONG.
We’re critical thinkers who put strategy before design. Goals before tactics. Reason before rhyme. We cut to the chase. We listen. We push a little. We help celebrate your strengths and establish a position you can own for awhile. We’re all about staying power. We’re PICA.

Belfast The Bay
and Beyond Magazine

Tourism + Economy

View Work

Belfast The Bay and Beyond

Graphic Design. Photography. Editorial Strategy. Copywriting + Editing. Illustration. Advertising Management. Printing, App Development + Digital Publishing.

Reinvigorating the pages of a well-established magazine and connecting its readers in relevant ways was Pica’s charter with the Chamber. The focus, now, on the Belfast Community as a center, with a vibrant “membership” radiating out to include greater Waldo County.

Visit. Live Here. Love Here.

64 pages of carefully planned goodness about one of Midcoast’s hottest cities. More than 50 photographs, over 10,000 words and 100 advertisers all rolled into one glossy book that speaks to everyone.
2014_Cover
2015_Cover
Table_of_contents
WineCheese_Spread
Lobster_Spread

Centerfold

A clever break in the editorial action, our infographic centerfolds are filled with fun facts that even locals may not know.

Made for Mobile

We did the cool thing and launched the 2014 edition of Belfast The Bay and Beyond Magazine as a mobile app for iPad for the City of Belfast Chamber of Commerce and won the Governor’s Office of Tourism Award for Innovation in the process.
ipad_renders-min
More Work

Bay Chamber
Concerts

Arts + Entertainment

View Work

Bay Chamber Concerts

Arts + Entertainment. Graphic Design. Environmental Design. Brand Messaging and Standards. Regular E-News Blasts. PR, Advertising, Radio, Website Design Incorporating Purchasing Agent Interface and Link.

Through active and honest conversation with the Bay Chamber Concerts and Music School team, Pica established an over-arching theme that literally invites people to meet in the music.

Meet in the Music

Using contemporary graphics and type treatment, we developed a new look and feel for Bay Chamber that urges younger audiences to come closer and discover the vibrancy of chamber music.  Even over a glass of wine!
Brochure_Mockedup
BCC1

Purchase Power

At the heart of Bay Chamber Concerts marketing efforts is an online events calendar and ticket purchase portal. Our design for their new site allowed for larger amounts of information to sit behind dynamic event listings. The goal: click for tix.
Website_Home
Ticket
More Work

Knox Museum

Museum + History

View Work

Knox

Web Design. Logo Design. Tagline Development. Copy Editing. Event Materials.

The Knox Museum had been an overlooked gem of a museum. A formidable homestead, chock-full of significant artifacts and relics of Revolutionary times and life. Pica teamed with Museum leadership to raise its visibility, starting with a commanding and clean new location sign and logo.
Logo

Very Revolutionary

It started with the big brass door knocker at the Knox House, featuring Henry Knox’s initials–the ultimate identity. The logo studies evolved from there to beautifully blend in contemporary flair.
KnoxMusuem_PrimaryTag_Rev

From Site to Site

We designed a website that continually gives online readers a reason to want to visit the real Knox site in Thomaston, ME.
Knox_Site
Website_Slide11
Website_Slide1
Poster1
Poster2
More Work

Juice Conference

Creative Economy

View Work

Juice Conference 4.0

Event Planning + Strategy. Graphic Design. Copywriting. Video. Printing. Social Media.

Building on an intentionally barebones identity, where color and theme are king, Pica has been jazzing attendees up for Midcoast Magnet’s flagship creativity economy conference four years now. Juice: A Maine Event.
juice_logo

Connecting the Dots

Invitation, teaser video, poster, Facebook posts, break-out map, name tags….Showtime!

Loca-Motion

Sometimes it’s best to just show not tell.
More Work

AT THE END OF THE DAY, IT'S ABOUT WORKING TOGETHER

MEET THE

PICA PEOPLE

Rob Dietz
Principal
Cassidy Parmley
Art Director
Cara Fox
Creative Director
Jason Walker
Lead Web Developer
Erick Gil
Designer
Sam McKenna
Web Developer

Current Positions Available:

Traffic Manager